Meta Description Analyzer

Checks

What it checks

• Width against about 920px on desktop and 680px on mobile
• Very short descriptions
• Descriptions identical to the title
• Words repeated more than twice
• Raw double quotes that break the HTML attribute
• Target phrase presence

Results

How to read the results

• Text beyond the mobile meter is often unseen by most visitors, who search on phones.
• Short descriptions are frequently replaced with a passage from the page.
• A missing target phrase is a prompt, not a rule: write what helps the reader.

Mistakes

Common mistakes

• Using the same description on every product.
• Stuffing keywords instead of saying what the page offers.
• Copying the first paragraph, which often is not a summary.

Example

A worked example

A real estate site’s listing description, "Apartment for sale", is replaced by Google. Rewritten as "Two-bedroom apartment in Kilimani, 105 m², parking and backup power, KSh 14.5M", it describes the page and fits on mobile.

Limits

Limitations

• Pixel widths are measured with Arial at the sizes Google’s results use. Google changes its layout and rewrites many titles and descriptions, so the live result can differ.
• The preview shows how a snippet could look, not how it will rank.
• Google uses your description only when it describes the page better than text it can find itself.