RESOURCES
Good questions.
Better-informed decisions.
Practical guides to the signals, sources and workflows behind search intelligence. Understand the evidence before choosing the next action.
- Written from the documented workflow
- Linked to the tools they use
- Free to read
- DataFirst-party data and market estimatesWhich question each one answers
- AuditPrioritise a technical auditFix the issues on pages that matter
- AIMentions, citations and visitsThree AI signals, kept apart
- IndexingHow indexing really worksDiscovery, crawling and indexing
ALL GUIDES
Start with the right question.
Each guide explains one decision and links to the tools that answer it.
4 published entries
AI mentions, citations and visits are three different signals
Understand why a brand appearing in an answer, a linked source and an Analytics referral should not be treated as the same measurement.
Explore guide: AI mentions, citations and visits are three different signalsFirst-party data and market estimates answer different questions
Learn how to use Search Console, Analytics and third-party research without mixing measured performance with provider estimates.
Explore guide: First-party data and market estimates answer different questionsHow to prioritise a technical audit without chasing every warning
Connect technical findings with affected URLs, search evidence and crawl coverage before deciding what deserves attention first.
Explore guide: How to prioritise a technical audit without chasing every warningIndexing is a process, not a submission button
Separate URL discovery, crawl activity, inspected status and change notifications when reviewing a website’s indexing.
Explore guide: Indexing is a process, not a submission buttonNo matching published entries. Try a different search or contact the team.
FAQ
About the guides.
What the guides cover and how they relate to the platform.
Who are the guides for?
Website owners, SEO teams and developers who want to understand the evidence behind a search decision before acting on it.
Are the guides tied to the platform?
Each guide explains a documented Ndovu workflow and links to the connected tools. Availability, permissions and provider coverage are reviewed for the deployment you use.
Put your search data to work.
Tell us about your website and the questions you want to answer. We will review the right starting point together.