TRACK · AI SEARCH VISIBILITY
AI search visibility: separate a mention, a citation and a visit.
Track the exact questions buyers ask in ChatGPT, Gemini, Google AI Overviews, Claude and Perplexity. See where your brand is named, which pages are cited, which competitors appear, and the visits that follow.
- 5 AI engines
- Brand mention vs citation
- Cost shown before each run
5 engines
ChatGPT, Gemini, AI Overviews, Claude, Perplexity
Schedules
run now, daily, weekly or monthly
Citations
the pages AI answers link to
Competitors
who appears instead of you
INSIDE THE PRODUCT
See how AI answers talk about your brand.
Saved answers, citations and competitor appearances, collected the way you choose and kept over time.
Prompt tracking
Track the exact questions that matter
Save questions under topics, choose engines and a market, then run a check now or on a daily, weekly or monthly schedule. Editing a question starts a new one, so earlier answers keep their wording.
- Topics and exact questions
- Engines and market per question
- Daily, weekly or monthly
| Prompt | Mentioned | Cited |
|---|---|---|
| best phone shop in nairobi | 4 of 5 | 2 of 5 |
| where to buy redmi note 14 | 3 of 5 | 3 of 5 |
| cheapest samsung phone kenya | 2 of 5 | 1 of 5 |
| is buying phones online safe | 1 of 5 | 0 of 5 |
Citations
See which pages AI answers cite
Review the sources each answer links to, how often your pages are cited and which competitor pages take the citation instead.
- Cited pages and domains
- Your citation share
- Competitor citations
Competitors
See who AI recommends instead of you
Competitors from the shared project context are tracked in every answer, so you can see where they are named and you are not.
- Competitor mentions per prompt
- Trend over time
- Export saved results without credits
- Namedcompetitor-a.co.keIn 18 of 24 answers
- Namedcompetitor-b.co.keIn 9 of 24 answers
- Youyourstore.co.keIn 14 of 24 answers
- Citedcompetitor-c.co.ke3 answers link to it
Prompt research
Find the questions worth tracking
Prompt Research starts from your topics and suggests real questions, largely sourced from Google’s People also ask, with the engines and cost shown before you save them.
- Questions grouped by topic
- Suggested from real searches
- Cost estimate before tracking
- Trackwhat is the best phone under 20000 in kenyaHigh commercial intent
- Trackis phone a worth itBrand comparison
- Maybehow long do budget phone batteries lastInformational
- Skiphow to reset a phoneOff-topic
Sources
See which pages AI answers cite
Every saved answer keeps its cited sources. Group them by domain to see which sites the engines trust for your topics, and which of your pages earn citations.
- Cited domains and pages
- Your pages that are cited
- Competitor citations
Export & schedules
Run on a schedule, export the evidence
Run checks on demand or daily, weekly or monthly per tracker. Export answers, mentions and citations for your own analysis or a client report.
- On demand, daily, weekly or monthly
- Cost estimated per run
- Export of answers and citations
| Tracker | Engines | Schedule |
|---|---|---|
| Budget phones | 5 | Weekly |
| Phone repair | 3 | Monthly |
| Brand questions | 5 | Daily |
| Accessories | 2 | On demand |
WHAT IT MEASURES
Three AI signals, measured separately.
What each metric tells you, and where it comes from.
| Metric | What it tells you | Source |
|---|---|---|
| Brand mention | Whether the answer names your brand. | Saved AI answer |
| Citation | Whether the answer links to a page on your site. | Saved AI answer |
| Mention and citation rate | Share of tracked answers that mention or cite you, per engine and over time. | Calculated from your checks |
| Competitor share | How often competitors are named or cited for the same prompts. | Saved AI answers |
| Cited sources | The domains and pages each engine linked. | Saved AI answers |
| AI referral visits | Sessions GA4 attributes to recognised AI assistants. | Your GA4 property |
| Failed checks | Runs that did not return an answer; never counted as absence. | Run history |
UNDER THE HOOD
How AI visibility is measured.
How the numbers are produced, so you can judge them for yourself.
The exact question, every time
Each check sends the saved prompt, word for word, to each selected engine and keeps the full answer with every cited URL, so you can read what the engine actually said.
Mentions and citations, separately
A mention is your brand name or domain appearing in the answer text. A citation is a cited URL on your website. One answer can have either, both or neither.
Rates over answers that arrived
Mention and citation rates are calculated over successful answers. Failed runs are listed apart and never counted as “not mentioned”.
Costs per engine and run
Before a run or schedule, the estimate multiplies prompts by engines by runs per month, so a daily tracker with five engines is priced before it starts.
HOW IT WORKS
From a list of questions to a trend you can act on.
Four steps from connecting your data to a decision you can stand behind.
Define the brand
Set the brand names, domains and competitors to look for in answers.
Choose the prompts
Research or write exact questions, group them by topic and pick the engines.
Check the cost
Review the estimate per run and per month, then run now or on a schedule.
Read the answers
Compare mentions, citations and sources over time, and improve the pages engines should cite.
WITH YOUR AI AGENT
Ask where AI answers leave you out.
Your agent reads tracked answers and sources across engines, and separates a mention from a citation before it recommends anything.
- Uses the same data as the web app
- Paid tools estimate their cost first
- Saves the report to the project
YouIn which tracked prompts do AI answers name competitors but not us?
get_ai_visibility_resultsget_ai_visibility_sourcesget_ai_visibility_trend
AgentIn 9 of 24 prompts, answers name competitor-a but not you, mostly in Gemini and Perplexity. Those answers cite review-site.example and two buying guides; none cite your category pages.
YouWhich of our pages comes closest to what those answers cite?
AgentYour /phones/budget/ guide covers the same models but has no comparison table or prices. That is the page to improve first.
Illustration · sample data
USE CASES
Built for the way you work.
How teams put it to work.
Know what AI says about you
See whether AI answers name you for the questions your buyers ask.
Earn the citation
Find the competitor pages AI cites and create the page that deserves it more.
Report AI visibility honestly
Show mentions, citations and AI visits as three numbers, not one blended score that hides what changed.
Earn the citation
Find the sources engines cite for your topics and publish the page that deserves the link.
ALSO INCLUDED
More from AI search visibility.
More capabilities that come with it, in the same project.
Prompt Explorer
Try one prompt across models before tracking it.
AI referrals
The visits AI assistants send, from GA4.
AI crawlers
Verified AI crawler requests from your own logs.
DATA & LIMITS
Know what the numbers can and cannot tell you.
Where the data comes from, how fresh it is, and the questions it cannot answer on its own.
| Source | What it provides | Freshness & limits |
|---|---|---|
| Model APIs | Answers from ChatGPT, Claude, Gemini and Perplexity models. | Paid per answer. API answers can differ from the consumer apps. |
| Google AI Overviews | AI Overview answers and cited sources. | Paid collection; not every search shows an AI Overview. |
| Google People also ask | The source of most suggested questions in Prompt Research. | US English only today. |
| Google Analytics 4 | AI referral sessions. | Only visits that pass a referrer are identified. |
A sample, not every answer
AI answers vary between runs, users and locations. Tracked answers are samples, so read trends across checks.
Not private chat logs
Questions come from research and your own list. No one can see what people privately ask ChatGPT.
A failed check is not absence
If a run fails, it is shown as failed. It never counts as “not mentioned”.
A citation is not a visit
Being cited does not mean anyone clicked. AI referrals in GA4 answer that question.
WORKS WITH
Connected to the tools you already use.
The sources and clients this feature reads from or works alongside.
CHOOSE THE RIGHT VIEW
Which view answers which question.
Start where the question points. Each view keeps its own source.
| Your question | Start with | Why |
|---|---|---|
| Does an AI answer name or cite me? | AI search visibility | Tracked answers over time. |
| What would AI say to this one question? | Prompt Explorer | One prompt across models, now. |
| Do AI crawlers fetch my pages? | Crawl Analytics | Verified crawler requests from your logs. |
| Do AI assistants send me visitors? | Analytics & AI referrals | Measured sessions in GA4. |
LEARN & TRY
Guides and free tools for the same job.
Read how the evidence works, or try a free check before you connect a project.
Mentions, citations and visits
Three AI signals that answer different questions.
AI visibility analyzer
Score how quotable a page is.
Citation audit
Review how AI answers cite sources.
Answer passage analyzer
Check a passage AI could quote.
FAQ
AI search visibility: common questions.
Straight answers about what it does, what it costs and where its limits are.
Which AI engines are tracked?
ChatGPT and Gemini by default, plus Google AI Overviews, Claude and Perplexity. ChatGPT and Gemini answers come from their consumer sites; Claude and Perplexity use their model APIs.
What is the difference between a mention and a citation?
A mention means your brand name or domain appears in the answer. A citation means the answer links to your site. They are tracked separately.
Does tracking cost credits?
Yes. Each check is a paid collection, and the cost is estimated before a check or schedule starts. Reviewing and exporting saved results is free.
Is a missing mention proof that AI never names us?
No. Answers vary between runs and products, and a failed check is not evidence of absence.
How often can prompts be checked?
On demand, or daily, weekly or monthly per tracker. The cost is estimated before each run or schedule.
Can I track competitors in AI answers?
Yes. Add competitor brands and domains, and the answers record their mentions and citations beside yours.
Does Prompt Research work in Swahili or for Kenya?
Prompt Research currently suggests US English questions. You can still write and track your own questions for any market.
Can I export the answers?
Yes. Answers, mentions and citations export for analysis or reporting.
Can my agent run checks?
Yes. Agents can research prompts, estimate costs, run checks and read results through MCP.
What are the limits of the data?
Prompt Research currently uses US English and questions largely sourced from Google People also ask—not a log of private ChatGPT prompts. API answers can differ from consumer products. A failed check is not evidence of absence.
How do I get access?
Platform access is reviewed. Request access with your website and the data sources you use, and the team will help you connect them.
See it with your own data.
Tell us about your website. We will review access and help you connect the right sources.