RESEARCH · KEYWORD RESEARCH
Keyword research for the market you actually serve.
Search volume, keyword difficulty, CPC, intent and the live results, researched in your project’s country and language, and checked against your own Search Console impressions for the same query.
- Country and language per project
- Search Console check for every query
- Export to CSV or Google Sheets
| Keyword | Volume | KD |
|---|---|---|
| best phones under 20k | 6,600 | 24 |
| redmi note 14 price | 4,400 | 18 |
| samsung a16 price kenya | 2,900 | 21 |
| phone shops nairobi | 1,600 | 32 |
| cheap smartphones kenya | 1,300 | 27 |
Volume & KD
search volume and keyword difficulty
Intent
search intent for every keyword
SERP
the live results for each query
1st-party
your own Search Console impressions alongside
INSIDE THE PRODUCT
From one seed keyword to a focused plan.
Find the searches worth winning, understand who already owns the results, and keep the ideas that fit the business.
Keyword ideas
Find keyword ideas in the market you serve
Start from a seed keyword and explore matching terms, related terms, questions and category ideas in the project’s country and language, with include and exclude filters.
- Matching and related terms
- Questions people ask
- Include and exclude terms
- Matchingsmartphones under 200002,400 searches · KD 22
- Relatedbest budget phone 20261,900 searches · KD 31
- Questionwhich phone has the best camera880 searches · KD 19
- Categoryrefurbished phones nairobi590 searches · KD 14
SERP analysis
See who already owns the result
Open the live results for any keyword to see the pages that rank, their strength and the SERP features in the way, before you commit to a topic.
- Ranking pages and domains
- SERP features for the query
- People also search for
| Position | Domain | Type |
|---|---|---|
| 1 | competitor-a.co.ke | Category |
| 2 | competitor-b.co.ke | Article |
| 3 | yourstore.co.ke | Category |
| 4 | news-site.co.ke | News |
Your own data
Check a keyword against your own impressions
Every query is checked against your Search Console data for the last 28 days, so you can tell an idea you already rank for from a genuinely new opportunity.
- Search Console impressions per query
- Group similar keywords
- Save keywords for planning or tracking
Saved keywords
Keep the useful ideas, organised
Save keywords to the project with tags, filter and bulk-edit them, export the list, and move the best into rank tracking when you are ready to measure.
- Tags and bulk actions
- Filters by volume, difficulty and intent
- Export or send to rank tracking
| Keyword | Volume | Tag |
|---|---|---|
| best phones under 20k | 6,600 | budget |
| phone a price kenya | 2,900 | product |
| cheap smartphones nairobi | 1,300 | local |
| phone a vs phone b | 880 | compare |
Shared volumes
Count demand once, not five times
Close variants often share one search volume estimate. Ndovu groups them, so a list of spellings never looks like five times the real demand.
- Variants grouped under one estimate
- Honest total demand
- Keep the variant you will target
- Groupphone a price kenya2,900 searches, counted once
- Variantphone a price in kenyaSame estimate
- Variantprice of phone a kenyaSame estimate
- Variantphone a kenya priceSame estimate
WHERE IT WORKS
Built in Kenya. Ready for African markets.
Coverage depends on the data behind each feature. Here is what each one supports today.
| Feature | Markets | What you get |
|---|---|---|
| Keyword research | Kenya, Nigeria, South Africa, Egypt, Ghana, Morocco, Algeria, Tunisia, Senegal, Cameroon, Côte d’Ivoire and Angola | Search volume, keyword difficulty, CPC and intent |
| Keyword volumes | Uganda, Tanzania, Rwanda, Ethiopia, Zambia, Zimbabwe, Botswana, Namibia, Mozambique and Mauritius | Search volume from Google Ads data, without difficulty or intent |
| Rank tracking | All of the above and more than 140 countries, with supported cities and regions | Desktop and mobile positions, nationally or locally |
| Local SEO grids | Wherever Google Maps lists the business | 3×3 or 5×5 grids around the location |
| AI answers | A market chosen for each tracked prompt | Prompt Research covers US English only |
| Your own data | Any country | Search Console, GA4, Bing Webmaster and server logs |
WHAT IT MEASURES
What every keyword idea comes with.
What each metric tells you, and where it comes from.
| Metric | What it tells you | Source |
|---|---|---|
| Search volume | Estimated monthly searches in the project’s market. | DataForSEO / Google Ads data |
| Keyword difficulty | An estimate of how hard the top results are to outrank. | DataForSEO |
| CPC | Average cost per click advertisers paid. | Google Ads data via DataForSEO |
| Search intent | Informational, commercial, transactional or navigational. | DataForSEO |
| SERP features | What else shows on the results page. | DataForSEO SERP data |
| Your impressions | Whether you already appear for the keyword. | Google Search Console |
UNDER THE HOOD
How keyword research works.
How the numbers are produced, so you can judge them for yourself.
The project sets the market
Every request uses the project’s country and language, so ideas, volumes and results come from the market you sell in rather than a global default.
Ideas from phrases and domains
Start from a phrase for related ideas and suggestions, or from a domain for the keywords it ranks for. Each idea arrives with volume, difficulty, CPC, intent and the current results, where the market supports them.
Shared estimates grouped
When close variants carry the same volume estimate, they are grouped under one row, so totals reflect real demand rather than repeated spellings.
Your evidence alongside
Search Console impressions and positions are joined to the same keywords and labelled as your data, so you can see which ideas you already appear for.
HOW IT WORKS
From a seed to a focused keyword list.
Four steps from connecting your data to a decision you can stand behind.
Set the market
Confirm the project’s country and language before researching.
Explore ideas
Start from a phrase or a domain and read volume, difficulty, intent and the current results.
Check your own data
See which ideas already earn impressions in Search Console.
Save and track
Tag the keywords that fit the business, then track the important ones.
WITH YOUR AI AGENT
Ask for keywords that fit the business.
Your agent researches in the project market, checks your own impressions and saves the shortlist.
- Uses the same data as the web app
- Paid tools estimate their cost first
- Saves the report to the project
YouFind buying keywords for budget phones in Kenya that we could realistically win.
research_keywordsget_keyword_metricsget_search_console_performancesave_keywords
AgentEighteen commercial and transactional keywords have difficulty under 30. You already earn impressions for seven of them at positions 9–20; those are the quickest wins.
YouSave the seven with a “quick wins” tag.
AgentSaved to the project with the tag “quick wins”. You can add them to rank tracking from the saved list.
Illustration · sample data
USE CASES
Built for the way you work.
How teams put it to work.
Plan content around real demand
Find the questions and terms people search for in your market, then brief writers with intent and volume.
Find category and product terms
Research the product and category phrases buyers use, with CPC and difficulty to prioritise.
Name categories the way buyers search
Check which phrasing of a category has the demand before you name the page.
Size a new market
Research the same topics in another country to see whether demand exists before expanding.
ALSO INCLUDED
More from the research workspace.
More capabilities that come with it, in the same project.
Search trend
See how demand for a keyword moves across the year.
CSV & Sheets
Export keyword lists to CSV or straight to Google Sheets.
Your AI agent
Agents research, cluster and save keywords in the project.
DATA & LIMITS
Know what the numbers can and cannot tell you.
Where the data comes from, how fresh it is, and the questions it cannot answer on its own.
| Source | What it provides | Freshness & limits |
|---|---|---|
| DataForSEO Labs | Keyword ideas, difficulty and intent. | Paid requests; coverage varies by market. |
| Google Ads keyword data | Search volume and CPC. | Monthly estimates, rounded. |
| Google Search Console | Your impressions and positions for the same keywords. | Your data; about three days behind. |
Volume is an estimate
Volumes are rounded monthly averages, not counts of searches.
Market coverage varies
Some markets have volume without difficulty or intent; the markets table shows which.
Difficulty is a model
Difficulty estimates competition from links and results; it is not a promise.
Your data is labelled
Search Console numbers are measured and shown apart from estimates.
WORKS WITH
Connected to the tools you already use.
The sources and clients this feature reads from or works alongside.
CHOOSE THE RIGHT VIEW
Which view answers which question.
Start where the question points. Each view keeps its own source.
| Your question | Start with | Why |
|---|---|---|
| What do people search for in my market? | Keyword research | Ideas with volume and difficulty. |
| Which searches already bring clicks? | Search Console insights | Your measured queries. |
| Which keywords do competitors win? | Competitor analysis | Keyword gaps. |
| What do buyers ask AI? | Prompt Explorer | Questions and AI answers. |
LEARN & TRY
Guides and free tools for the same job.
Read how the evidence works, or try a free check before you connect a project.
Keyword clustering
Group a keyword list by topic.
Search intent classifier
Label keywords by intent.
Question keyword generator
Turn a topic into questions.
Content brief builder
Draft a brief from a target query.
FAQ
Keyword research: common questions.
Straight answers about what it does, what it costs and where its limits are.
Where does keyword data come from?
Keyword volumes, difficulty, CPC and SERP data come from DataForSEO, a paid provider. Your own Search Console impressions are shown separately and labelled as first-party data.
Which countries are covered?
Research runs in the country and language set on the project. Coverage varies by market and endpoint, and is labelled when data is missing.
Does keyword research cost credits?
Yes. Market research uses paid DataForSEO requests. Your own Search Console data used alongside it is free.
Can I export keywords?
Yes, to CSV or directly to Google Sheets.
Can I research by domain?
Yes. Start from a domain to see keyword suggestions based on what it ranks for.
Can I save and tag keywords?
Yes. Saved keywords have tags, filters, bulk actions and export.
Why do some keywords show the same volume?
Close variants often share one estimate. They are grouped so the demand is not counted twice.
Does every market have difficulty and intent?
No. Some markets have search volume only. The markets table on this page shows what each supports.
Can my agent do keyword research?
Yes. Agents can research, read metrics, cluster and save keywords through MCP and the keyword skills.
What are the limits of the data?
Market research uses paid DataForSEO requests. Search volume and difficulty are estimates; coverage varies by market and endpoint. Your own Search Console data is labelled separately.
How do I get access?
Platform access is reviewed. Request access with your website and the data sources you use, and the team will help you connect them.
See it with your own data.
Tell us about your website. We will review access and help you connect the right sources.