FREE SEO TOOLS
Free Analytics tools
Analyse Search Console and GA4 exports without connecting an account, and build clean campaign links. Each tool checks the columns and metrics it expects.
- Runs in your browser
- Nothing you paste is uploaded
- Free, no sign-up
- FreeUTM Campaign Builder & ValidatorBuild correctly encoded campaign URLs for GA4, with checks for missing fields, spaces and inconsistent capitals.
- FreeBranded vs Non-Branded Keyword ClassifierSplit Search Console queries into branded and non-branded, including misspellings, and see each side's share of clicks.
- FreeSearch Console Query AnalyzerPaste a Search Console queries export and see intent mix, branded share, striking-distance keywords and top queries.
- FreeSearch Console Landing Page AnalyzerPaste a Search Console pages export and see performance by page type and site section, and pages on page one that few people click.
- FreeCTR Opportunity FinderFind queries and pages clicked less often than your site usually manages at the same position, with the clicks a better snippet could win.
TOOLS
Analytics tools
Free SEO analytics tools: UTM campaign builder and Search Console and GA4 export analysers.
UTM Campaign Builder & Validator
Build correctly encoded campaign URLs for GA4, with checks for missing fields, spaces and inconsistent capitals.
Branded vs Non-Branded Keyword Classifier
Split Search Console queries into branded and non-branded, including misspellings, and see each side’s share of clicks.
Search Console Query Analyzer
Paste a Search Console queries export and see intent mix, branded share, striking-distance keywords and top queries.
Search Console Landing Page Analyzer
Paste a Search Console pages export and see performance by page type and site section, and pages on page one that few people click.
CTR Opportunity Finder
Find queries and pages clicked less often than your site usually manages at the same position, with the clicks a better snippet could win.
Keyword Position Band Analyzer
Group Search Console queries into position bands (1–3, 4–10, 11–20, 21–50, 51+) with their clicks, impressions and CTR.
Keyword Cannibalization Investigator
Find queries whose impressions are split between two or more of your pages, from query-and-page Search Console data.
SEO Before/After Comparison
Compare two Search Console exports (before and after a change) by query or page: totals, biggest gains and losses, new and lost rows.
GA4 Organic Landing Page Analyzer
Paste a GA4 landing page export and see organic sessions, engagement and key events per page, and busy pages that engage poorly.
AI Referral Traffic Analyzer
Find the visits that come from ChatGPT, Perplexity, Gemini, Copilot, Claude and other AI assistants in a GA4 export, by assistant and landing page.
Need this for a whole website, over time?
The NdovuSEOLabs platform connects your own Search Console, analytics and server logs, and audits every page on a schedule.