STRUCTURED DATA & SEARCH FEATURES
Rich results: what they are and how pages qualify
Search results enhanced with prices, ratings, images or other details, usually from structured data.
- Intermediate level
- 4 primary sources
- Reviewed 29 October 2026
- TopicStructured data & search featuresAlso in SEO fundamentals, E-commerce SEO
- LevelIntermediateAssumes the basics of how search works
- Also calledrich snippets
- Sources4 primary sourcesGoogle Search Central, Search Console Help
- Reviewed29 October 2026Re-checked every 6 months
On this page
Quick definition
Rich results are search results with extra visual or interactive elements beyond the title, URL and snippet, such as prices, review stars, breadcrumbs, event dates or images. Most rely on structured data, and search engines decide when to show them.
How it works
Google lists the features it supports in its search gallery, each with required properties. Valid markup makes a page eligible; whether a rich result appears depends on the query, the device, the page’s quality and Google’s own choices.
The supported set changes. Google stopped showing HowTo rich results in 2023, announced in 2025 that it was phasing out several more types, including vehicle listings, and since 7 May 2026 no longer shows FAQ rich results on any site. Check the current gallery before building markup for a feature.
Why it matters
A product result with price and availability, or a local result with opening hours, answers part of the question before the click. That can raise click-through rate for relevant searches, and it can also satisfy some searchers without a visit.
How to check it
- Run important templates through the Rich Results Test.
- Watch Search Console‘s enhancement reports for errors after site changes.
- Use the Search appearance filter in the Performance report to see clicks and impressions for each rich result type.
Common mistakes and misconceptions
Myth FAQ markup still earns FAQ rich results.
In fact Google limited FAQ rich results to government and health sites in 2023 and stopped showing them for every site on 7 May 2026. FAQPage remains valid schema.org markup, but it no longer changes how a result looks in Google.
Check it on your site
Free tools, no sign-up
- FreeRich Result Readiness CheckerSee which Google rich results a page’s structured data can qualify for, and which required and recommended properties are missing.Open the tool
- FreeJSON-LD ValidatorValidate JSON-LD syntax, @context and @type, list every entity and check the properties Google requires for common rich results.Open the tool
- FreeReview Markup CheckerCheck Review and AggregateRating markup against Google’s review-snippet rules, including self-serving reviews of a business.Open the tool
- FreeProduct & Offer Schema GeneratorBuild Product JSON-LD with an Offer: price, currency, availability, condition, identifiers and genuine ratings.Open the tool
In the NdovuSEOLabs platform
Run the same checks on every page of your site, with your own data.
Sources and review
- Structured data markup that Google Search supports Google Search Central
- Introduction to structured data markup in Google Search Google Search Central
- Performance report (Search results) Search Console Help
- Latest Google Search documentation updates Google Search Central
Written and maintained by Ndovu SEO Labs. First published 29 October 2026. Facts last checked against the sources above on 29 October 2026. How we write and review the glossary.