E-COMMERCE & LOCAL SEO
Shipping & Returns Schema Builder
Google can show delivery costs and return windows next to products, and it reads them from structured data. This builder writes the store’s return policy once, and a shipping node that each product’s Offer can point to.
- Runs in your browser
- Nothing you paste is uploaded
- Free, no sign-up
- CheckCountry and return policy type
- CheckReturn window days for a set window
- CheckDelivery fee, currency and times
- CheckValid JSON-LD
Free
no sign-up, no usage limit
0 uploads
what you paste stays on your device
4 checks
what the tool looks at
Offline
works once the page has loaded
Loading the tool…
HOW IT WORKS
How to use the Shipping & Returns Schema Builder
Store name, country, return window and method, return fees, delivery fee and delivery times.
Enter the country you sell to and your return terms.
Add the delivery fee and the dispatch and transit days.
Put the markup on your site and reference the shipping node from each product’s Offer.
WHAT IT CHECKS
What it looks at, and how to read it.
Validated JSON-LD: the store with its return policy, and a shipping-details node offers can reference.
What it checks
- Country and return policy type
- Return window days for a set window
- Delivery fee, currency and times
- Valid JSON-LD
How to read the results
- The return policy sits on the store, so every product inherits it.
- Shipping is linked from each Offer with shippingDetails and the node’s @id.
GOOD TO KNOW
Common mistakes, an example and the limits.
Common mistakes
- A return window in the markup that differs from the returns page.
- Free delivery marked up when it applies only above a minimum order.
- Leaving out the currency.
A worked example
A store that accepts returns within 14 days at its shops, and delivers in Kenya for KSh 300 within 1 to 3 days after dispatch.
Limitations
- Builds markup from what you enter; it cannot check that the page shows the same information, which Google requires.
- Valid markup makes a page eligible for a rich result. Google decides whether to show one.
- One country and one delivery fee; stores with zones or weight-based rates need more detailed markup.
FAQ
Questions about the Shipping & Returns Schema Builder
Straight answers about what it does and where its limits are.
Do I need this if I use Google Merchant Center?
Merchant Center settings take precedence for Shopping. Markup still describes your policies for organic product results.
Where does the markup go?
On a page every product links to, such as the homepage, or in the site-wide template. The @id lets offers point to it.
Need this for a whole website, over time?
The NdovuSEOLabs platform connects your own Search Console, analytics and server logs, and audits every page on a schedule.