STRUCTURED DATA
Organization Schema Generator
Organization markup tells search engines who is behind a website: the official name, logo, contact details and profiles. Google uses it for the logo in results and the knowledge panel. Fill in the form and copy the markup onto your homepage.
- Runs in your browser
- Nothing you paste is uploaded
- Free, no sign-up
- CheckRequired name
- CheckValid JSON-LD and @context
- CheckLogo and profile links
- CheckAddress formatted as PostalAddress
Free
no sign-up, no usage limit
0 uploads
what you paste stays on your device
4 checks
what the tool looks at
Offline
works once the page has loaded
Loading the tool…
HOW IT WORKS
How to use the Organization Schema Generator
Your organization’s name, website, logo, contact details, address and profile links.
Choose the type and fill in what applies; leave the rest empty.
Fix anything the checks mark as a problem.
Copy the <script> tag into your homepage’s HTML, or paste the JSON into your SEO plugin.
WHAT IT CHECKS
What it looks at, and how to read it.
Validated JSON-LD, ready to copy as a <script> tag or download.
What it checks
- Required name
- Valid JSON-LD and @context
- Logo and profile links
- Address formatted as PostalAddress
How to read the results
- Problems mean the markup is incomplete; warnings are worth fixing; info is advice.
- Empty fields are left out entirely, so there is no blank markup to clean up.
The concepts behind it, in the SEO glossary: Structured data.
GOOD TO KNOW
Common mistakes, an example and the limits.
Common mistakes
- Marking up a logo that is not shown on the site.
- Listing profiles you do not control.
- Adding Organization markup to every page with different details.
A worked example
A Nairobi electronics shop marks up its name, logo, phone, Moi Avenue address and its Facebook and Instagram pages as an OnlineStore on the homepage.
Limitations
- Builds markup from what you enter; it cannot check that the page shows the same information, which Google requires.
- Valid markup makes a page eligible for a rich result. Google decides whether to show one.
FAQ
Questions about the Organization Schema Generator
Straight answers about what it does and where its limits are.
Which page should the markup go on?
The homepage, or an About page. One consistent Organization description is enough for the whole site.
Organization or LocalBusiness?
Use LocalBusiness for a place customers visit. Use Organization (or OnlineStore) for the company behind a website.
Need this for a whole website, over time?
The NdovuSEOLabs platform connects your own Search Console, analytics and server logs, and audits every page on a schedule.