ANALYTICS
Branded vs Non-Branded Keyword Classifier
Searches for your brand come from people who already know you; non-branded searches are how new customers find you. Mixed together, a brand campaign can hide a drop in organic discovery. This tool separates them, catching joined-up names and small misspellings.
- Runs in your browser
- Nothing you paste is uploaded
- Free, no sign-up
- CheckBrand names, with and without spaces
- CheckLeading "the" and trailing country words
- CheckSpelling slips in longer names
Free
no sign-up, no usage limit
0 uploads
what you paste stays on your device
3 checks
what the tool looks at
Offline
works once the page has loaded
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HOW IT WORKS
How to use the Branded vs Non-Branded Keyword Classifier
Queries, optionally with clicks and impressions columns, and your brand names.
Export queries from Search Console and paste them with their clicks and impressions.
Enter your brand names and common spellings.
Compare branded and non-branded clicks over time.
WHAT IT CHECKS
What it looks at, and how to read it.
Branded and non-branded counts, the branded share of clicks, each query’s label, and a CSV.
What it checks
- Brand names, with and without spaces
- Leading "the" and trailing country words
- Spelling slips in longer names
How to read the results
- A high branded share means growth depends on people who already know you.
- Non-branded clicks are the measure of SEO bringing new customers.
The concepts behind it, in the SEO glossary: Click-through rate.
GOOD TO KNOW
Common mistakes, an example and the limits.
Common mistakes
- Counting branded clicks as SEO wins.
- Forgetting product lines only you sell.
- Using a brand word that is also a common word.
A worked example
A store finds 64% of its clicks are branded; non-branded clicks fell 20% while brand searches rose, which the totals had hidden.
Limitations
- Matches the names you enter, with small spelling slips; products only you sell must be added as names.
FAQ
Questions about the Branded vs Non-Branded Keyword Classifier
Straight answers about what it does and where its limits are.
Does it catch misspellings?
Yes: one slip in names of five or more letters and two in names of nine or more, such as "yourstor" for "yourstore".
Where do I get the data?
Search Console → Performance → Queries → Export, then paste the queries, clicks and impressions columns.
Track branded and non-branded clicks automatically.
Free tools check one thing at a time. The NdovuSEOLabs platform connects your own Search Console, analytics and server logs, and keeps checking every page.