PLATFORM · DATA SOURCES
Better decisions begin with a labelled source.
Your own measured performance is not the same as a provider estimate. Every view names where its numbers come from, whether they are measured or estimated, and what a paid request costs.
- Measured vs estimated
- Source on every view
- Free first-party reads
| Source | Value | Type |
|---|---|---|
| Google Search Console | 18,420 clicks | Measured |
| Google Analytics 4 | 16,980 sessions | Measured |
| Bing Webmaster | 1,240 clicks | Measured |
| DataForSEO | ≈ 21,000 visits | Estimate |
4 first-party
Search Console, GA4, Bing, server logs
2 public
Chrome UX Report and live search results
1 paid provider
DataForSEO for market research
0 credits
to read your own data
INSIDE THE PRODUCT
Where every number comes from.
Choose a source to see what it provides and where its limits are.
Search Console
Google Search Console
Queries, pages, countries and devices with clicks, impressions, CTR and position, plus URL Inspection for index status.
- Up to 16 months
- About three days’ delay
- Inspection quota applies
GA4
Google Analytics 4
Sessions, landing pages, key events, revenue and identified AI referrals, as recorded by your property.
- Depends on your tracking setup
- AI referrals are a floor
- Read-only
Bing & logs
Bing Webmaster and your server logs
Bing performance, crawl data and imported AI citations; verified crawler requests, coverage and site health from your own logs.
- Bing beside Google
- Crawlers verified by IP or DNS
- No research credits
DataForSEO
DataForSEO for market research
Keyword volumes and difficulty, SERPs, rankings, backlinks, local results and AI answers. These are paid requests and are labelled as estimates where they are.
- Costs shown before runs
- Coverage varies by market
- Estimates labelled
- KeywordsKeyword ideas · KenyaEstimated cost before running
- SERPLive results for 42 keywordsRank tracker schedule
- AI24 prompts × 2 enginesWeekly tracking estimate
WHERE IT WORKS
Built in Kenya. Ready for African markets.
Coverage depends on the data behind each feature. Here is what each one supports today.
| Feature | Markets | What you get |
|---|---|---|
| Keyword research | Kenya, Nigeria, South Africa, Egypt, Ghana, Morocco, Algeria, Tunisia, Senegal, Cameroon, Côte d’Ivoire and Angola | Search volume, keyword difficulty, CPC and intent |
| Keyword volumes | Uganda, Tanzania, Rwanda, Ethiopia, Zambia, Zimbabwe, Botswana, Namibia, Mozambique and Mauritius | Search volume from Google Ads data, without difficulty or intent |
| Rank tracking | All of the above and more than 140 countries, with supported cities and regions | Desktop and mobile positions, nationally or locally |
| Local SEO grids | Wherever Google Maps lists the business | 3×3 or 5×5 grids around the location |
| AI answers | A market chosen for each tracked prompt | Prompt Research covers US English only |
| Your own data | Any country | Search Console, GA4, Bing Webmaster and server logs |
HOW IT WORKS
Connect the sources you own.
Three steps from connecting your data to a decision you can stand behind.
Authorise Google
Connect Search Console and GA4 with read-only access.
Add Bing and logs
Connect Bing Webmaster and a log source for crawler evidence.
Approve research
Decide which paid research is worth its estimated cost.
USE CASES
Built for the way you work.
How teams put it to work.
Report measured numbers first
Lead with Search Console and GA4, and use estimates only where you have no first-party data.
Explain every number to a client
Each view says where a figure came from, so reports survive the question “where is this from?”.
FAQ
Data sources: common questions.
Straight answers about what it does, what it costs and where its limits are.
Which data is free?
Reading your own Search Console, GA4, Bing and server-log data is free. Paid research through DataForSEO uses credits.
Why do measured and estimated traffic differ?
They measure different things: your properties record actual clicks and sessions, while providers model traffic from rankings and volumes.
How fresh is Search Console data?
Google reports with a delay of about three days and keeps up to 16 months.
Do you sell or share my data?
No. Your connected data is used to show your project’s views and is not sold or shared.
What are the limits of the data?
Each source has its own delay, quota and coverage. A missing row can mean a privacy threshold, a quota or a provider gap, not proof that something does not exist. Measured and estimated figures are never added together.
How do I get access?
Platform access is reviewed. Request access with your website and the data sources you use, and the team will help you connect them.
See it with your own data.
Tell us about your website. We will review access and help you connect the right sources.