LINK ANALYSIS
Anchor Text Analyzer
The words in links to a page tell search engines what it is about. A profile dominated by exact-match keywords looks manufactured; one of only "click here" says nothing. This analyzer sorts any list of anchors, from a backlink export or a crawl, into types.
- Runs in your browser
- Nothing you paste is uploaded
- Free, no sign-up
- CheckExact and partial keyword matches
- CheckBranded anchors, with spelling variants
- CheckNaked URLs
- CheckGeneric and empty anchors
Free
no sign-up, no usage limit
0 uploads
what you paste stays on your device
4 checks
what the tool looks at
Offline
works once the page has loaded
Loading the tool…
HOW IT WORKS
How to use the Anchor Text Analyzer
Anchor texts (optionally with target URLs), a target keyword and brand names.
Export backlinks (anchor and target) from your link tool, or links from a crawl.
Enter the page’s main keyword and your brand names.
Check the mix and the most used anchors.
WHAT IT CHECKS
What it looks at, and how to read it.
The anchor-type mix, checks on over-optimised or generic profiles, and the most used anchors.
What it checks
- Exact and partial keyword matches
- Branded anchors, with spelling variants
- Naked URLs
- Generic and empty anchors
How to read the results
- Healthy profiles are mostly branded, URL and descriptive anchors.
- Many exact-match anchors from links you did not build are rarely a problem; ones you paid for are.
The concepts behind it, in the SEO glossary: Anchor text.
GOOD TO KNOW
Common mistakes, an example and the limits.
Common mistakes
- Asking every site for the same keyword anchor.
- Treating the internal-link and backlink profiles the same: internal anchors should be descriptive.
A worked example
A shop finds 45% of links to its phones page say exactly "phones in kenya", mostly from directory listings it paid for.
Limitations
- Classifies anchors by their words; it cannot see where the links are or how much they are worth.
FAQ
Questions about the Anchor Text Analyzer
Straight answers about what it does and where its limits are.
Is there an ideal percentage?
No fixed number. A profile looks natural when no single exact keyword dominates and most anchors are your brand, URL or a description.
Can I use it for internal links?
Yes. Paste anchors from the Page Link Extractor or a crawl; descriptive internal anchors are good.
Need this for a whole website, over time?
The NdovuSEOLabs platform connects your own Search Console, analytics and server logs, and audits every page on a schedule.